Grand Opening of ALS’ Sensory Facility in Rotherham

Wednesday 25th September 2019

ALS proudly unveiled its new ‘Full5en5e’ Sensory Facility at a Grand Opening event in Rotherham last Thursday 19th September. The event was hosted in a luxury marquee adjacent to the ALS site and was attended by a wide selection of ALS clients who were invited to celebrate the opening.

The ALS’ team of experts delivered a number of informative presentations on sensory testing and as well as providing clients with a guided tour around the brand new laboratory. The state of the art facility includes 12 bespoke booths, a kitchen preparation area and a workshop area, allowing ALS to offer a wide range of sensory testing, cooking validation and new product development solutions.

The event also allowed clients to try out their own sensory testing capabilities by undertaking a number of blind taste tests in a ‘how refined are your taste buds?’ challenge. These challenges included comparing budget brands against premium – with some surprising results! – as well as guessing the secret ingredients to a specially baked ‘mystery cake’.

volunteers at stand

Commenting on the opening, Alexia Masters, ALS Group Quality and Consultancy Manager, said:

“We have worked tirelessly to develop the Sensory & Consultancy Department and are very proud to be able to offer our clients an all-encompassing consultancy services, sensory testing & training facility. The Open Day was a great opportunity for many of our valued clients to see our outstanding facilities. There was a real buzz during the event and we felt that it was an unquestionable success”.

woman giving presentation

With 7 UKAS accredited laboratories located across the UK, ALS is one of the UK’s leading providers of food and drink testing services. The company offers a comprehensive range of high quality analytical testing services - including microbiological, nutritional, vitamins and minerals, pesticides and contaminants, allergens and speciation – as well as a full range of consultancy services which now includes sensory testing.

man giving presentation

If you would like information on the NEW Full5en5e Sensory facility or any of ALS’ testing services, please do not hesitate to contact us.

Email: [email protected]

General enquires: 01924 483 518

Sensory enquiries: 01709 777 300

sample tray

giving a presentation of products

samples being put through a hatch

apples, oranges, and lemons

gathering of people

woman giving presentation

sample trays

man giving presentation

people in testing cubicles

people giving a presentation

people giving a presentation

buffet laid out

passing samples through a hatch


woman giving a presentation