Our Sensory facilities at Rotherham are available for Sensory Testing, Cooking Validation services and Training courses in these fields.
Evaluating the sensory characteristics of a product is a powerful tool which can be called upon to inform decision-making during all stages of a product life cycle (quality control, shelf life, storage and packaging conditions, benchmarking, consumer preferences).
Effective sensory testing is driven by setting clear objectives, developing robust experimental strategy and design, applying appropriate statistical techniques, complying with good ethical practices and delivering mindful data to support decision-making process.
Sensory evaluation can be divided in two categories of testing: objective and subjective. In objective testing, a selected or trained panel assesses the sensory attributes of a product, where subjective testing measures the consumers’ overall preference or acceptance of a product.
- Descriptive testing is used to identify and describe the nature of the difference or the magnitude of the difference between 2 or more samples
- Discrimination testing is used to determine whether 2 or more samples are perceived as different
- Benchmarking testing compares test sample to a well-liked product. Benchmarking new products alongside the current market players provides information on how well new product should be accepted once placed on the market. It mainly involves consumer testing carried out with a high number of untrained panellists. In addition to consumer testing, descriptive analysis of the new product versus a well-liked competitor product provides useful information on which product attributes that are key drivers of consumers’ acceptance.
- Consumer Testing can be used to determine whether a product will be accepted by consumers or is preferred compared to another. It provides information on the overall acceptability of a product. It is carried out by a high number of untrained consumers to represent the population
- Sensory projects on Food and Consumer Products - For example, if the objective of the project is to determine how well a product is like by consumers then an acceptance test is the correct choice.
Sensory Solutions Courses
Sensory Evaluation - Foundation level Course – IFST accredited.
The Sensory Evaluation - Foundation level Course course has been accredited by the Institute of Food Science Technology in November 2020 - Attendees will therefore get the opportunity to sit an exam and gain a qualification in Sensory evaluation at foundation level.
Appropriate training is essential to ensure the sensory professional has the necessary technical and interpersonal skills. Our course is providing sensory professionals with an insight of the fundamental principles of sensory sciences.
Setting Up a Sensory Project Course
The aim of this course is to provide sensory professionals with an insight of the important considerations when setting up a sensory project. It also describes the different types of experimental designs and the basics of statistics applied to sensory analysis.
Successful sensory testing is driven by setting clear objectives, developing robust experimental strategy and design, applying appropriate statistical techniques, complying with good ethical practices and delivering actionable information to help decision-making.
Panel Leader Course
The aim of this course is to provide sensory professionals with an insight of the role of the panel leader, the key personal traits and skills to perform the role as well as important health, safety, ethical and legal considerations when conducting sensory panels.
Descriptive Profile Methods Course
In this course sensory professionals could learn fundamental principles of these methods, which are an objective sensory approaches aiming at characterising the sensory properties of a product. Despite they are complex to conduct and interpret, they can generate a precise sensory description of a product as well as a description and quantification of the differences among a set of products.
Consumer Tests Course
The objective of this course is to provide sensory professionals with an insight of the fundamental principles of consumer tests, which measure the consumer acceptance or preference on a product or between products. These test are therefore a key part of the product development process, providing useful information for the product brand-positioning, marketing or post-launch optimisation.